AI Deepfake Blog

A new wave of deepfake investment scams is sweeping across social media-slick, convincing, and dangerously deceptive. Powered by AI and fronted by synthetic versions of celebrities and executives, these fake pitches are stealing attention, trust, and millions of dollars. Here’s what’s happening, how to spot it, and how Clarity is helping stop the fraud before it spreads

Niv Amitay

,

AI Cyber Generation Lead

May 8, 2025

The Alarming Reality of Synthetic Interviews – And How Clarity Stops Deepfakes in Their Tracks AI-generated job candidates are infiltrating video interviews with fake resumes, social profiles—and even deepfaked faces. A new report by Unit42 reveals how threat actors are using synthetic media to bypass hiring processes. Clarity’s real-time detection platform tackles this threat head-on, analyzing live and recorded video to expose deepfakes before they compromise your team. No manual review needed—just fast, trusted answers.

Niv Amitay

,

AI Cyber Generation Lead

April 23, 2025

A manipulated video of Israel’s former Defense Minister was accidentally broadcast on national TV. Within minutes, Clarity’s platform flagged it as a high-confidence deepfake—demonstrating the urgent need for real-time media verification in today’s information wars.

Niv Amitay

,

AI Cyber Generation Lead

April 14, 2025

Imagine a video circulating online, featuring the CEO of a major financial institution endorsing a dubious investment scheme. The video looks and sounds authentic, but it's a meticulously crafted deepfake. This scenario, once the stuff of science fiction, is becoming an increasingly possible reality, posing a significant threat to brand reputation and financial security.

Michael Matias

,

Co-Founder & CEO

January 15, 2025

The FBI’s warning confirms what we’ve been seeing: AI is turbo-charging fraud at scale – a clear signal for businesses to strengthen multi-factor verification and stay vigilant against synthetic media scams.

Nir Gofman

,

Platform Engineering Lead

December 3, 2024

At Clarity, we're understandably concerned about the escalating threat of AI-powered deepfakes. Our concern is supported by growing evidence as more and more cases of deepfake fraud make the headli

Eli Passov

,

AI Detection Lead

October 17, 2024

The deepfake threat is significant, and the consequences can be devastating and require insurance. As a Reuters report highlights, the need for cyber insurance matters – but insurance will only cover organizations to a limited extent, actively combatting deepfakes is critical too.

Allon Oded

,

VP Product

October 14, 2024

The advent of deepfake technology, powered by artificial intelligence (AI), has introduced a new dimension to political disinformation. Recent incidents highlight how the growing sophistication and accessibility of this technology is creating substantial risk of election misinformation.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

October 1, 2024

We know we need guardrails around AI use – but can companies voluntarily agree to apply controls to reduce the risk of malevolent AI use? The US Government appears to have made some progress in achieving that.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

September 14, 2024

Threat The fake employee scheme we discuss in this article shows how AI can make insider threats more dangerous than they would otherwise be – and why organizations must focus on identity verification and network vigilance to counter these new espionage tactics.

Eli Passov

,

AI Detection Lead

July 25, 2024

As cybersecurity measures struggle to keep up with the rise of deepfakes there’s a growing probability of attack success. Executives should consider proactively integrating deepfake scenarios into their crisis management plans to ensure they’re able to respond to an attack and mitigate the consequences.

Michael Matias

,

Co-Founder & CEO

July 2, 2024

Australia just added to the global momentum to regulate harmful deepfakes, setting a legal precedent in the Asia-Pacific region. New legislation imposes a duty to respond quickly to reports of deepfake porn.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

June 12, 2024

Digital trust is increasingly fragile, a recent Hong Kong deepfake scam serves as a reminder of the need for robust AI-powered detection and verification tools that can help organizations guard against deepfake attacks.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

May 20, 2024

The lines between reality and deception are becoming increasingly blurred, especially with the rise of advanced technologies like deepfakes. It is little surprise then that attackers are targeting large enterprises with sophisticated scams.

Michael Matias

,

Co-Founder & CEO

May 11, 2024

When election regulators sound the alarm on deepfakes, it underscores the extent of misuse of AI. Clarity believes transparency in AI-generated political content isn’t just ethical – it’s table stakes for preserving public trust in the electoral process.

Michael Matias

,

Co-Founder & CEO

March 28, 2024

Imagine receiving a video call from your bank’s representative, their face and voice completely familiar, requesting urgent authorization for a large transaction. Some people may be overcautious and run checks, but others may fall for the scam. We think the risks are substantial (and growing).

Allon Oded

,

VP Product

March 10, 2024

Catching malware can be like finding a needle in a haystack. This report from LANL shows how AI can shrink that haystack – a win for companies trying to guard against a growing cybersecurity threat.

Eli Passov

,

AI Detection Lead

February 15, 2024

Regulatory advancement can combat deepfake use. This article examines the key regulatory developments of 2023, highlighting the urgent responses and emerging trends that shaped the landscape.

Michael Matias

,

Co-Founder & CEO

January 10, 2024

The growing sophistication of AI-generated images, videos, and audio depicting events that never happened has prompted both government officials and private companies to develop appropriate safeguards. At Clarity, we've been monitoring these regulatory developments closely, recognizing their importance for organizations navigating the evolving landscape of synthetic media governance. The recent update to the EU's AI Act represents a significant development in establishing transparency requirements for AI-generated content.

Michael Matias

,

Co-Founder & CEO

December 8, 2023

As digital manipulation blurs the lines between reality and fiction, deepfake technology has emerged as a formidable weapon in the arsenal of information warfare. Malevolent actors increasingly rely on deepfakes to convince and compel their targets.

Niv Amitay

,

AI Cyber Generation Lead

December 5, 2023

At Clarity, we continue to work to a future where AI does no harm, but it is a shared responsibility. The recent surge in deepfakes underscores the critical need for government mandates around AI solutions, such as watermarking, that can combat misinformation and ensure content authenticity.

Lior Ben Moha

,

Data Operations

December 4, 2023

Turning harmful actions into a criminal offence is sometimes the only way to deter bad actors. The UK government now took concrete action to tackle a malicious use of deepfakes that technical measures alone haven’t solved.

Shir Koren

,

Software Enginner

October 26, 2023

Theoretical concerns about deepfakes are one thing – but seeing the problem out in the wild validates the concern. Case in point: we’re now seeing an alarming rise of AI-generated deepfakes such as the MrBeast scam on TikTok.

Niv Amitay

,

AI Cyber Generation Lead

October 5, 2023

As AI steadily becomes core infrastructure, protecting it is as mission-critical as securing networks or databases. The NSA’s AI Security Centre validates this and is set to help ensure AI systems can be trusted and safeguarded against emerging threats.

Lior Ben Moha

,

Data Operations

September 29, 2023

The emergence of WormGPT proves that cybercriminals are embracing AI to scale attacks – that’s why, at Clarity, we are innovating as fast as we can with AI-driven detection that keeps pace with an evolving cybersecurity threat.

Michael Matias

,

Co-Founder & CEO

September 19, 2023

Developing effective methods to identify AI-generated content represents an important step in ensuring responsible AI use. At Clarity, we monitor advances in content authentication technologies as part of our commitment to addressing synthetic media challenges. Google DeepMind's launch of SynthID, a watermarking tool that identifies AI-generated images, represents a development in this field. By providing a mechanism to identify AI content, tools like SynthID can help reduce potential misuse while maintaining the benefits of generative technologies.

Nir Gofman

,

Platform Engineering Lead

August 30, 2023

At the recent 2023 DEF CON hacker convention the cybersecurity community stress-tested LLMs, taking a proactive approach to uncovering AI vulnerabilities (from jailbreaking LLMs to prompt injection attacks) before malicious actors do.

Yinon Douchan

,

AI Researcher

August 29, 2023

The spread of sophisticated deepfakes presents a critical threat: fortunately, advancements in deepfake protection technology are providing effective solutions, offering a vital shield against these deceptive practices.

Ilia Kravets

,

VP Engineering

August 20, 2023

Artificial intelligence offers potential for addressing complex cybersecurity challenges, but effective implementation requires coordinated effort across the industry. At Clarity, we recognize the importance of collaborative innovation in this space, which is why we're encouraged by DARPA's investment in the AI Cyber Challenge. This initiative represents an important step toward developing new approaches to vulnerability detection and remediation through competitive innovation..

Lior Ben Moha

,

Data Operations

August 10, 2023

Is it worth pausing the broader release of an AI tool until robust safeguards and ethical guidelines are developed? It’s an important question as AI continues to advance – the potential for misuse is simply too large.

Talia Ben Simon

,

AI Researcher

June 22, 2023

Given the volatility of financial markets, what happens when misinformation that indicates a catastrophe starts to spread widely? Possible guess: investor panic ensues. Which is exactly what happened when, at first glance, it appeared as if the Pentagon was attacked.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

May 23, 2023

At the RSA Conference 2023, Google unveiled its Cloud Security AI Workbench, marking a significant advancement in applying generative AI to enterprise cybersecurity challenges. This comprehensive platform leverages Sec-PaLM, a specialized version of Google's Pathways Language Model that has been specifically fine-tuned for security applications. The introduction of Sec-PaLM represents part of a broader industry shift toward AI-augmented security operations, reflecting how large language models are being adapted to address domain-specific challenges. As organizations face increasingly sophisticated threats and overwhelming data volumes, these specialized AI tools aim to enhance human analysts' capabilities rather than replace them. Understanding Google's approach provides valuable insights into how AI is reshaping enterprise security strategies and what capabilities may soon become standard across the industry.

Allon Oded

,

VP Product

May 1, 2023

Artificial intelligence is transforming information integrity across all sectors, with political discourse serving as a high-profile testing ground for both capabilities and vulnerabilities. The increasing sophistication of AI-generated content is creating unprecedented challenges for distinguishing fact from fiction, with implications that extend well beyond electoral politics. The 2024 U.S. presidential election cycle has already demonstrated how AI tools can be weaponized to create convincing but fabricated content, highlighting a technological shift that organizations across all sectors must understand and prepare for. At Clarity, we've been closely monitoring these developments to enhance our deepfake detection capabilities, recognizing that the same techniques used in political manipulation pose substantial risks to enterprise reputation and security. Understanding these developments provides critical context for security professionals tasked with protecting organizational reputation and information integrity in an era where synthetic media is becoming increasingly sophisticated and accessible.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

April 26, 2023

Artificial intelligence continues to transform our digital landscape, bringing unprecedented capabilities that enhance productivity and innovation. However, these same technological advancements are increasingly being weaponized by cybercriminals in sophisticated social engineering attacks. AI-powered voice cloning represents a concerning development in this space, enabling threat actors to create convincing replicas of a person's voice with minimal audio samples. This technology is now being deployed in virtual kidnapping scams that target both individuals and organizations. These schemes leverage emotional manipulation through fabricated emergencies, creating significant security risks that demand both awareness and proactive mitigation strategies. Understanding how these attacks work is the first step toward developing effective defenses.

Talia Ben Simon

,

AI Researcher

April 18, 2023

The rapid advancement of artificial intelligence has ushered in a new era of technological capabilities. However, as these tools become more sophisticated and accessible, they present significant security challenges that demand our attention. Europol, the European Union's law enforcement agency, recently issued a warning about the potential misuse of large language models (LLMs) like ChatGPT for criminal activities. Their research reveals how these AI tools could lower barriers to entry for cybercrime, creating new vulnerabilities that organizations and security professionals must address proactively. This development marks an inflection point in the ongoing evolution of cyber threats and necessitates a thoughtful examination of both the risks and potential countermeasures.

Doron Ish Shalom

,

Head of BizDev & Strategic Partnerships

March 29, 2023

Clarity empowers organizations in the fight against deepfakes – and we do so with the knowledge that a comprehensive cybersecurity approach is multi-pronged. It’s therefore encouraging to see that Microsoft launched a widely available tool that helps SecOps teams detect and understand cybersecurity threats.

Allon Oded

,

VP Product

March 29, 2023

In March 2023, a series of hyper-realistic images depicting former U.S. President Donald Trump being arrested by police officers circulated widely across social media platforms. Despite their convincing appearance, these images were entirely fabricated using advanced AI text-to-image generation tools. The timing of these deepfakes was particularly significant, coinciding with a New York grand jury's deliberation on evidence in a criminal case involving Trump. While the former president had publicly predicted his imminent arrest, no such event had occurred at the time the images went viral. This incident represents a troubling milestone in the evolution of synthetic media – demonstrating how easily AI-generated content can infiltrate public discourse, blur the lines between fact and fiction, and potentially influence political perceptions on a mass scale.

Niv Amitay

,

AI Cyber Generation Lead

March 21, 2023

Responsible AI development matters, and Clarity sees the release of NIST's AI RMF 1.0 as an important moment. The framework's emphasis on governance and risk mitigation aligns with Clarity's mission to provide valuable solutions to combat deepfakes and ensure trust in a changing digital world.

Michael Matias

,

Co-Founder & CEO

January 28, 2023

At Clarity we look at the evolution of AI Phishing and how to defend against emerging threats. While we deploy our own solutions to detect and mitigate phishing attacks, we are also encouraged by the efforts of other organizations. Today we look at how Cisco is taking steps to secure their video conferencing platform, Webex.

Allon Oded

,

VP Product

January 16, 2023

In guarding against the threat of deepfakes, there’s a crucial role for cybersecurity toolsets such as Clarity. But legislation also plays a role. Does China's pioneering legislation on deepfakes signal a turning point in the fight against online misinformation?

Niv Amitay

,

AI Cyber Generation Lead

January 10, 2023